FASHION 55
Created from the House ’ s desire to explore and innovate materials for the future , Demetra is manufactured entirely in a Gucci factory in Italy using the same expertise and processes for tanning that give the material its pliable and resilient performance with a supple finish .
The new category is unveiled through a campaign with art direction and photography by Max Siedentopf . Infused with a retro-inspired , dream-like patina , a playful cast of dogs and cats of various types and sizes , wearing pieces from the new collection , are set against clean and colorful backgrounds that allow each animal ’ s personality to shine , inspired by the House ’ s underlying vision of individuality .
For further information about Gucci visit www . gucci . com
Creative Director : Alessandro Michele | Art Director & photographer : Max Siedentopf
Issue 53 2022 THE ART OF LUXURY