54 FASHION
UNVEILING THE
GUCCI PET COLLECTION
The House introduces Gucci Pet Collection - a wide-ranging selection of items designed for dogs and cats that combines high-quality materials and craftsmanship with innovation , and many of the House ’ s signature motifs .
The new line continues the narrative of surprise and delight behind Gucci Lifestyle , launched in September 2021 and inspired by a cabinet of curiosities — a place that could accommodate all of the fine , wellcrafted that , while part of everyday life , still give off a magical and wonderful aura .
The offering includes collars and harnesses in plain leather , GG canvas , Web stripe , or the Herbarium or all-over geometric G print , and embellished with details like the Interlocking G logo or studs . Leashes in varying lengths and widths , bag holders , and Air Tag cases , are all available in the same materials and motifs to coordinate or mix and match . Within a selection of items that also serve as design pieces for the home are Made-to-Order miniature couches on which pets can lounge , feeding bowls with various House prints , cloches to cover bowls with , hard-sided cases with removable ceramic bowls and handles for easy transport as well as coordinated feeding mats . For pets who travel often , comfortable carriers in GG canvas are also part of the mix . Apparel includes polos , T-shirts , knitwear , and coats , distinguished by a vibrant palette and playful , signature motifs like all-over strawberries and hearts to Interlocking Gs and the classic monogram , also seen in the House ’ s ready-to-wear , creating opportunities for matching looks .
In line with the House ’ s commitment to sustainability , the Gucci Pet Collection includes items in recycled polyester , recycled cotton or Demetra — Gucci ’ s groundbreaking material that was unveiled in June 2021 after two years of in-House research and development . Demetra combines quality , softness , and durability with an eco-friendly ethos and is made from animal-free raw materials that are primarily from renewable and bio-based sources .
THE ART OF LUXURY Issue 53 2022