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As a Founding Partner of Plug and Play UK , Jaguar Land Rover is building an ecosystem of start-ups and scale-ups that will create jobs and opportunities for the digital economy . The platform will also provide access to a global ecosystem of potential partners , enabling the organisation to test new technologies and business models . Activities will be located close to Jaguar Land Rover ’ s headquarters in the West Midlands , the heart of the UK ’ s automotive industry .
In addition , Jaguar Land Rover has signed two partnership agreements in Brazil with Cubo Itau and Firjan . Brazil is an important hub to benefit from the flourishing Latin American start-up ecosystem , as well as being home to one of Jaguar Land Rover ’ s production facilities .
start-ups who are developing advanced automotive manufacturing processes and provide access to advanced laboratories for R & D programmes .
To enable Open Innovation , Jaguar Land Rover has appointed 70 + ‘ champions ’ from across key business areas – including sustainability , engineering , design , research , and manufacturing – that will be at the forefront of driving the strategy .
François Dossa , Executive Director , Strategy and Sustainability , Jaguar Land Rover , said : “ With the launch of the Open Innovation platform , Jaguar Land Rover is looking at the entire mobility and sustainability ecosystem to offer an unparalleled customer experience , shaping the future of our industry , and paving the way to the future . We will explore everything from second-life batteries and circular economy to new fintech , insurtech and digital services – all aligned with Jaguar Land Rover as the proud creators of Modern Luxury .”
Cubo Itau , located in São Paulo , currently hosts hundreds of start-ups covering several industries like fintech , agribusiness , healthcare and retail . Jaguar Land Rover will play a key role in Cubo ’ s newly created Smart Mobility Hub , which will spearhead innovations for the automotive sector .
Firjan , is a private entity that represents industrial and business sectors in Rio de Janeiro state . With a 10,000-strong network of enterprise members , Firjan will work closely with Jaguar Land Rover to connect
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Issue 52 2022 THE ART OF LUXURY