110 AUTOMOTIVE
Jaguar Land Rover has announced a new Open Innovation strategy , to accelerate next-generation technology and sustainability to support its Modern Luxury vision for the business , its partners , and customers .
JAGUAR LAND ROVER LAUNCHES OPEN
INNOVATION STRATEGY
TO ACCELERATE ITS MODERN LUXURY VISION
Open Innovation will drive collaborations with start-ups , scale-ups and like-minded external organisations on electrification , connectivity , digital services , metaverse , intelligent enterprise , manufacturing , supply chain and sustainability .
As part of the new global strategy , Jaguar Land Rover will launch a first-of-its kind innovation hub in the UK , in partnership with the corporate innovation platform and investor , Plug and Play . In addition , two separate partnerships with Cubo Itau and Firjan will provide access to the vibrant Latin American start-up ecosystem .
The announcement is part of Jaguar Land Rover ’ s Reimagine strategy : to be the creator of the world ’ s most desirable , luxury vehicles for the most discerning of customers . By collaborating with innovators and sector experts , the Open Innovation programme will help the business identify digital services , products , tools , and processes for it to achieve its goal of net zero by 2039 , while creating new value chains for the business .
THE ART OF LUXURY Issue 52 2022