The Art of Luxury Issue 50 2022 | Page 90

JEWELLERY

‘ A LOVE AFFAIR ’

Samantha Siu is a NY based jewellery brand with a mission to create adventure and enchantment through fine jewellery while being committed to being socially and ethically responsible .
The designer , Samantha began working in the industry when she was just thirteen years old at her families high-volume manufacturing business . Later , while studying at the Fashion Institute of Technology ’ s Jewellery design program , Samantha discovered that her interest lay in wax carving and helped the designer realise the initial inspiration for the brand .
Samantha Siu ’ s “ A Love Affair ” collection is inspired by the designer ’ s first love and the places they travelled together . It celebrates history , culture , nature and romance . Each necklace an earring in the tenpiece collection pays homage to a place and moment that was significant to Samantha ’ s own love affair .
The collection is designed with a contemporary and sophisticated tone and displays the beauty of natural stones , as well as the intricacy of metalwork .
90 The Art of Luxury Issue 50 2022