JEWELLERY
While the collection is designed by Samantha , each piece is handmade and hand-assembled in the traditional style of jewellery making by an expert artisan in China and Thailand . The unique back clasps are first-hand carved in wax , a lost art form in jewellery . It then takes each artisan one month to create a clasp , and another few weeks to complete . This meticulous handcrafting results in complex and finely detailed pieces .
The brand ’ s craftsmen in Thailand construct the necklaces and the earrings to completion . Each finished piece is carefully inspected to ensure the brand ’ s standards of exceptional quality are met .
The ‘ A Love Affair ’ collection includes 10 pairs of earrings and 10 unique necklaces , which represent a romantic , adventurous lifestyle with a philanthropic core . As a socially conscious company , 10 % of the brand ’ s net profit is donated to charity via its sister non- profit , Phoenix International Foundation .
The foundation supports nature conservation , enhances teacher training in third world countries and provides medical outreach to those who do not have readily available medical care . These global causes go handin-hand with the collection ’ s designs which celebrate locations and landmarks all over the world .
Samantha Siu has been seen in British Vogue , TATLER and Conde Nast Traveller .
www . samanthasiu . com instagram @ samanthasiunewyork
Issue 50 2022 The Art of Luxury
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