FOOD & DRINK
Igor Boyadjian , Managing Director for The Macallan , said : “ The Macallan and Bentley Motors each have a rich heritage , and shared values of mastery , craftsmanship , creativity and innovation . Our collaboration presents a remarkable opportunity to compare our time-earned knowledge and learn from each other . We will generate fresh and contemporary thinking around our consumer engagement , our exceptional experiences , and ultimately our products .
“ A key focus of the partnership will be our commitment to a more sustainable future . The breath-taking natural landscape at The Macallan Estate provides the perfect platform for us to embark together on this exciting and extraordinary journey .”
Bentley ’ s Chairman and Chief Executive , Adrian Hallmark , said : “ Transforming Bentley into the world ’ s most sustainable luxury car company is an exciting journey , and I ’ m delighted to be working with The Macallan with one common goal – to both lead our fields as we work towards a more sustainable future .
“ We will learn from each other in the coming months and years to advance our programmes together , and on the way work on some truly extraordinary experiences , projects and products . Our brands are two that share the same ethos - the passion for exceptional quality , a respect for artisanal handcraftsmanship , and now a drive towards genuine , world-leading sustainability . I ’ m looking forward to the adventure together .”
Established by Alexander Reid on a plateau above the River Spey in north-east Scotland in 1824 , The Macallan is renowned across the globe for its extraordinary single malt whiskies . Nurtured by nature for almost 200 years , sustainability is a constant guiding principle for the brand . Its wide-reaching sustainability strategy incorporates a range of elements including giving back to communities ; nurturing The Macallan Estate ; progressive packaging ; and partnering with sustainable suppliers .
Key goals are achieving carbon neutrality on The Macallan Estate by 2030 , promoting responsible sourcing and cultivating a global community of artisans . It is also committed to having a fully electric passenger vehicle fleet on The Macallan Estate by 2025 . Following the partnership announcement with Bentley Motors , the brand will take delivery of two hybrid Bentleys this year .
Bentley Motors was founded in London in 1919 and quickly rose to fame in the world of motorsports , before carving out an unmatched position as the pinnacle of the automotive sector , able to combine luxury and performance in a unique and unrivalled way . The world ’ s most sought-after luxury car brand , Bentley Motors is now undergoing the biggest transformation in its 102-year history with the introduction of its ambitious Bentley 100 sustainability strategy .
The partnership will initially focus on a selection of core areas , including the brands ’ shared journey to carbon neutrality , innovative research into the sourcing of sustainable materials , and teamwork on finding and sharing sustainable , local suppliers .
It will additionally deliver a wide range of projects over the coming years , including jointly-developed products from both The Macallan and Bentley , curated customer experiences and collaborative events .
For further information visit www . themacallan . com and www . bentleymotors . com
Crafted without compromise . Please savour The Macallan responsibly . Do not drink and drive .
Issue 48 2021 The Art of Luxury
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