The Art of Luxury Issue 48 2021 | Page 72

FOOD & DRINK

THE MACALLAN AND

BENTLEY MOTORS JOIN FORCES IN EXTRAORDINARY JOURNEY TOWARDS THE FUTURE

The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors have revealed a unique partnership that will build on their rich heritage to develop distinctive collaborations and further their vision of a more sustainable future .
United by a dedication to mastery , craftsmanship , creativity , and innovation , the two world-leading brands will share learnings from their respective industries , while pursuing the uncompromised excellence for which they are renowned .
By bringing together The Macallan ’ s mastery of whisky-making with Bentley Motors ’ expertise in the world of luxury cars , the collaboration will create immersive experiences and inspirational products that deliver timeless luxury balanced with a commitment to a more progressive world .
The global brand partnership was unveiled today at The Macallan Estate in the Speyside region of Scotland , alongside the launch of a new Hybrid Bentley – the next step in Bentley ’ s journey to become the world ’ s leading sustainable luxury mobility company as part of its Beyond100 strategy .
72 The Art of Luxury Issue 48 2021