FASHION
HUGO BOSS OPENS FIRST FLAGSHIP STORE IN GINZA
Earlier this year HUGO BOSS opened it ’ s its first BOSS flagship store in Japan at Ginza , Tokyo ’ s famous shopping district and most exclusive high-fashion hub .
Spanning two floors and a total retail space of 480 square meters , the store features the brand ’ s latest interior concept and presents the full-line up of BOSS products and collections – from womenswear and menswear to the exclusive BOSS Made To Measure tailoring offer , for which a dedicated space was designed , providing for exceptional customized service and an exclusive shopping experience .
Innovative and welcoming : the store concept
The signature elements of the store ’ s interior concept are the white suspended back wall panels which give the impression of a “ floating ” wall . These were first introduced in the Soho , NY , store in 2020 , and create the ideal backdrop for presenting product .
58 The Art of Luxury Issue 48 2021