FASHION
Freestanding furniture with cubic and solid shapes perfectly contrasts with the floating background . The combination of marble , wood and polished chrome materials adds to the modern and welcoming atmosphere .
Additional color elements in white , beige and black – mainly featured in textiles and wall treatments – radiate a warm and homely feel . This is emphasized by the open floor plan , the generous , inviting seating and subtle warm skylights throughout the store . In terms of digital innovation , customers can get inspired by the integrated digital media walls on the façade and in the store which show branded content as well as he latest videos and campaign footage , aiming to enrich the brand experience and the customer journey .
Marking the flagship store opening , a dedicated capsule collection featuring a unique print will be available exclusively in Japan , and will include hoodies , shirts , shorts and slides available for a limited time only . BOSS offers sophisticated , modern collections focused on quality and design to create an impeccable look – be it business , casual or athleisure . The menswear and womenswear line is also supplemented with shoes and accessories as well as eyewear , watches and fragrances .
BOSS Store Ginza Twitter : @ HUGOBOSS | LinkedIn : HUGO BOSS www . group . hugoboss . com
Issue 48 2021 The Art of Luxury
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