The Art of Luxury Issue 44 2020 | Page 96

LUXURY BEACHWEAR The idea was to recreate that carefree living and fun that the likes of Paul Newman, James Delon, Bridgette Bardot and others came to enjoy when visiting the south of France. The idea came from Dali, who would host art-parties where intoxicated guests, strangers to one another, would collaborate to create a work of art. This allowed for the genuine expression of creativity, character and emotions. Similarly this was the case here and the end result of the video campaign can be viewed here (https://youtu.be/UdSZrTjRcXY ). To learn more about this creative and innovative label, visit www.209mare.com or follow them on social media @209mare. 96 The Art of Luxury Issue 44 2020