LUXURY BEACHWEAR
The new jackets are trimmed by Mokuba (one of Chanel’s
major trim suppliers) and made from their signature
cashmere-soft bamboo terry cloth. Attention to detail
is as always priority number one and no expenses are
spared or corners cut in the supply chain and packaging
process.
The campaign for this new collection was inspired by
a social experiment that Dali (a frequent visitor of the
Côte d’Azur). A bunch of good looking normal people
were congregated for a Saturday brunch, where free
flowing wine and whiskey got everyone warmed up to
one another. During lunch, each person was given an
outrageous character to play, which was written prior to
the shoot. With the guests buzzing and playing into the
character pieces a series of activities naturally unfolded.
Some went to play racquetball by the pool, others
got thrown into the pool, some decided to play the
traditional French game “pétanque”. The photographers
were inconspicuous as to allow the gestures and
emotions to be entirely natural.
Issue 44 2020
The Art of Luxury
95