WATCHES & TIMEPIECES
Living a TAG Heuer experience, on your wrist and on
your phone
The new custom-designed TAG Heuer Sports application is the
highlight of the 2020 range and supports golf, running, cycling,
walking, fitness and other activities, with even more on the way.
The golf experience is similar to the 2019 edition, with integrated
mechanical pushers, while all other sport tracking functions are
new this year.
Wearers can track their activities directly through the watch with
key metrics such as speed, pace, distance, heart rate and splits
displayed in real time in the Sports app and as an overview
in the TAG Heuer Sports tiles. They can then gain detailed
insights into their performance through the TAG Heuer mobile
application, and even synchronise their data with Apple Health
or Strava.
Paying tribute to the brand’s timekeeping heritage, the new
models also introduce a TAG Heuer stopwatch application that
can be operated with the pushers and boasts to-the-millisecond
precision, as well as a timer, an alarm and a bespoke settings
interface.
Joining the best-in-class golf app launched in 2019, these TAG
Heuer Connected watch and mobile applications were designed
and developed entirely in-house, offering a unique luxury
digital experience, in which every detail has been crafted to
faithfully express the brand’s values and aesthetic.
Such internal digital expertise and resources, assembled
and led by Chief Strategy and Digital Officer Frédéric Arnault
between Paris, France, and La Chaux-de-Fonds, Switzerland, are
unique among luxury watch brands. They confirm TAG Heuer’s
commitment to the Connected line and position the avantgarde
brand at the forefront of innovation for the category for
the long term.
Ahead of the curve, always on time
The TAG Heuer Connected watch, the most luxurious
smartwatch on the market, instils the brand’s renowned
watchmaking skill and spirit into advanced twenty-first-century
technology.
For a life of action and activity, this smartwatch strikes the
perfect balance between a reliable instrument to support a
connected lifestyle and measure performance, and a statement
accessory imbued with TAG Heuer’s unmistakable identity –
ideal for the watch enthusiast with a passion for action.
www.tagheuer.com
82 The Art of Luxury Issue 44 2020