WATCHES & TIMEPIECES
The watch faces can easily be set to different dial options
and colours, and even programmed to highlight individual
preferences: activity progress, notifications, weather and
more, directly on the watch or from the new TAG Heuer mobile
companion app, which will introduce new designs regularly.
The versatility of the TAG Heuer Connected watch is also
enhanced by an intuitive interchangeable bracelet system. With
a single clip motion, the wearer can switch up their look with a
choice of durable rubber straps available in a classic black scale
pattern with red stitching, or bolder perforated red, orange or
khaki, complementing the core steel and black options.
Connected lifestyle
Powered with Wear OS by Google, the TAG Heuer Connected
watch supports wearers throughout every activity of their day
with invaluable services such as Google Assistant and Google
Translate using the microphone located on the left side of the
case, e-mail and message notifications, Google Pay in shops and
countries where this service is enabled, as well as music controls,
an agenda, weather, maps and more with Google Play and its
wide selection of apps, available for iOS and Android mobile
users alike.
Wear OS by Google and Google Fit’s VP of Product Management
Stacey Burr says: “TAG Heuer sets the standard for building
smartwatches that are uniquely personalised and curated for
their customers. As strategic partners, TAG Heuer and Wear
OS by Google push the wearable platform forward and enable
innovative connected experiences for our users. We’ve truly
enjoyed working together on the new TAG Heuer Connected,
which raises the bar of quality and style for the category.”
Ready for action
Every feature of the TAG Heuer Connected watch has been
purposefully selected to enhance the wearer’s experience –
specifically during sports.
Designed with high-intensity activities in mind, the TAG Heuer
Connected watch offers sapphire glass screen protection, ultralightweight
grade 2 titanium on the matt black case, rubberised
straps for optimal grip, breathability and comfort, a 5 ATM water
resistance rating, suitable for low-velocity and shallow-water
activities, such as swimming or running in the rain, and a 430 mAh
all-day battery optimised to include a one-hour sports session
using GPS, audio streaming and heart-rate monitoring. For longer
activities, the battery can support up to six hours of constant sports
tracking using GPS, heart-rate monitoring and music, and can be
fully recharged in just 1.5 hours at temperatures between 15°C and
45°C.
The physical features of the case are fully and instinctively integrated
to enhance the sports experience and allow for even more precise
commands: the 2- and 4-o’clock pushers provide app-opening
shortcuts, along with start, pause, resume and reset functions, and
the rubber-coated crown offers a second option for scrolling through
the information on display, ideal for in-action usability.
Activities are recorded with high precision and accuracy thanks to
top-of-the-line sensors, including a new non-medical-grade heartrate
sensor, made of high-tech resin and naturally integrated into
the case back. This also optimizes tracking of calories burned, while
the built-in GPS measures the user’s position during workouts and
can calculate different performance metrics, and also includes a
compass for direction, as well as an accelerometer and gyroscope.
Issue 44 2020
The Art of Luxury
81