WATCHES & TIMEPIECES
TAG Heuer’s Chief Strategy and Digital
Officer, Frédéric Arnault, who has led this
ambitious project since its start eighteen
months ago, explains: “The TAG Heuer
Connected watch was designed and
engineered with the same passion and
attention to detail as our mechanical
watches. Quality of execution is paramount
in everything we do, and we never
compromise on aesthetics or emotion. The
Connected watch is not only a beautiful
timepiece, it’s a truly immersive experience,
as it now sits within a complete TAG
Heuer digital ecosystem geared towards
performance and sports. The navigation
has been deeply refined so the product is as
intuitive and easy to use as possible, both
in everyday life and during sports sessions.
It expresses the brand in a completely new
way and offers limitless possibilities in
terms of innovation for the future. Thanks
to the talent and dedication of our teams,
the new Connected is a truly brand-defining
product that will lead the way into a new
era for TAG Heuer.”
The new TAG Heuer Connected watch
is available to order in all regions. It will
land in a select network of retailers and
TAG Heuer boutiques on Friday, 13
March 2020, and will also be available at
www.tagheuer.com in Australia, Japan,
Switzerland, the UK and the US.
Issue 44 2020
The Art of Luxury
79