WATCHES & TIMEPIECES
TAG HEUER INTRODUCES
THE NEW GENERATION OF ITS
LUXURY CONNECTED
The Swiss luxury watchmaker combines elegance and craftsmanship
with new high-tech features for a customised physical and digital
experience focused on performance.
TAG Heuer pioneered the luxury connected watch segment in 2015
and has since introduced a variety of models, most recently the
Connected Modular Golf Edition in 2019. With the third generation of
its visionary Connected timepiece, TAG Heuer makes a design and
technological statement that further solidifies its position as leader
of the luxury connected watch category for the long term.
The TAG Heuer Connected watch is a unique combination of the
refinement and elegance of a chronograph-inspired timepiece
crafted in the purest watchmaking tradition, with a state- of-the-art,
custom-designed digital experience geared towards performance.
It offers customers a striking and versatile wristwatch to enhance
their individual lifestyle, from daily connected services offered from
Wear OS by Google, to immersive sports experiences thanks to the
new TAG Heuer Sports app, which provides detailed tracking for golf,
running, cycling, walking, fitness and other sessions, thanks to the
watch’s built-in GPS and heart- rate monitor, among other sensors.
The experience on the wrist is complemented by a newly developed
TAG Heuer mobile companion app that allows for even greater
personalisation and insights into the wearer’s achievements.
78 The Art of Luxury Issue 44 2020