AVIATION
Aston Martin Vice President and Chief Creative Officer, Marek Frédéric Lemos, Head of Airbus Corporate Helicopters, also
Reichman, said: “We have our own set of automotive design commented: “The ACH130 Aston Martin Edition is optimally
principles but in recent years we have been learning how to apply positioned in the market for hands-on owners who draw satisfaction
our principles to other areas of design, such as architecture, from personally piloting their aircraft and it generates strong
motorcycles and now helicopters. This first application of our brand-loyalty. In the same way Aston Martin’s products are cars for
design practices to a helicopter posed a number of interesting drivers who relish being at the wheel and they inspire a comparable
challenges but we have enjoyed working through them. Beauty is attachment to the brand. So they are the perfect partner for us in
of vital importance to Aston Martin and to our customers and we developing this superb new ACH130 Aston Martin Edition.”
think the ACH130 Aston Martin Edition is an inherently beautiful
machine. It provided a wonderful canvas for our team to work on
so we now look forward to seeing everybody’s reaction.”
The ACH130 Aston Martin Edition is available on request with
deliveries taking place from Q1 2020. For further information
please visit: www.airbuscorporatehelicopters.com
Issue 43 2020
The Art of Luxury
17