The Art of Luxury Issue 39 2019 | Page 81

YACHTS Philippe Bacou, Owner and Founder of YOTHA says: “I am excited that YOTHA now opens the way for the digital transformation of the luxury yachting industry. Our ambition is that our innovative new solution for chartering will improve the customer experience, offer new services and help attract new customers to luxury yachting. We are keen to explore fresh ways of expanding the charter business and want to form partnerships with investors, brokers and other key industry players.” “At YOTHA, we hope to increase the size of the market both in charter volume and services through in- depth industry co-operation” “It is an exciting time to be involved in the Yacht charter industry and we hope to improve the experience for everyone involved in the industry: charterers, brokers, agents, captains, crews and owners.” To find out more about YOTHA: www.yotha.com Issue 39 2019 The Art of Luxury 81