YACHTS
YOTHA was founded by Philippe Bacou, who has owned
and chartered luxury yachts for more than 15 years.
Frustrated by his own experiences as an owner, he
decided to create a unique digital platform that would
enrich the charter experience, shaking up the market in
the same way that Booking.com has revolutionised the
hotel industry.
By making chartering easier, YOTHA will expand the
market and attract a new generation of charterers.
Its unique features include:
•
A facility to negotiate the charter price online,
supervised by a 24/7 customer care service
•
Substantially reduced commissions - YOTHA takes
an 8% commission if a yacht is booked directly
through the platform, or 4% if the booking is
made through a broker, compared to the standard
industry commissions of 15% to the broker and an
additional 5% to the central agent
•
A simple, fair electronic charter contract
balancing the interests of charterers, owners and
professionals
•
All financial transactions secured and guaranteed
under the supervision of FINMA, the Swiss banking
regulator
•
Partnerships with luxury brands, including
award-winning concierge service Quintessentially
Switzerland, and leading yacht service providers
YOTHA will encourage more owners to charter their yachts because they will
have greater flexibility, including shorter charters and more off-season deals.
It will empower their captains, allowing them to connect with charterers
through the YOTHA app in advance of their trip to plan the perfect itinerary
whilst providing all their favourite food and drink on board.
Amongst the 150 yachts currently registered for charter on the online
platform are some of the best-known super yachts in the global fleet,
including the 90m Lauren L, the award-winning 50m Vertige and the 55m
Mustique. Smaller motor yachts and sailing boats are also available on
the platform. Yachts are available for the end of the Winter season in the
Caribbean and the upcoming Summer season in the Mediterranean.
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The Art of Luxury
Issue 39 2019