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they need since the development of online tools.
A Step-by-Step Process MAISON&OBJET Paris is constantly
reexamining its positioning in relation to the shifts in the
market in order to best meet the needs of lifestyle industry
professionals. The fresh new sectors, due to be launched in
September 2018, are the result of three distinct initiatives: a
year-and-a-half-long assessment carried out by a reputable
strategic consulting firm, insight shared by two outside
consultants, both professionals in the market – François
Delclaux, Founder of the agency Un Nouvel Air, and Jean-Luc
Colonna d’Istria, Co-Founder of the concept store Merci –, as
well as a survey conducted on a panel representing different
categories of visitors. In September 2017, the fair had already
taken a first step in this direction with the overhaul of the Objet
hub. Widely praised by exhibitors, this change also garnered
the approval of French and foreign buyers alike, who all
confirmed the new approach was pertinent.
MAISON: NEW SECTIONS BY STYLE
Interior design styles are just as diverse as fashion trends. The
challenge for specifiers is scouting new ideas, finding new
inspirations. For them, MAISON&OBJET Paris has come up
with a new Maison hub, making precise and inspiring changes
to achieve just the right balance. Four realms are defined
geographically and temporally, with self-explanatory names:
Signature, where excellence dwells The Signature space presents an
offering that combines the most distinctive, exclusive and/or premium
brands from each of the three sectors.
OBJET: SEVEN DISTINCT FAMILIES
MAISON&OBJET Paris is highly regarded by French and international
buyers – whether for novelty shops, concept stores, department stores,
online shops. Always in pursuit of accessories, ornaments and all sorts of
decorative objects, these visitors organise their visit by product typology.
Already simplified in September 2017, the new Objet Hub has been
expanded into seven sectors with self-evident names:
COOK&SHARE
SMART GIFT
FASHION ACCESSORIES
KIDS&FAMILY
HOME ACCESSORIES
HOME FRAGRANCE
HOME LINEN
“The interior design market is growing again, both in France and
internationally. But faced with the prospect of a crumbling retail business,
professionals need to differentiate themselves with a strong and intelligible
brand identity. As a result, buyers need to keep an eye out for new finds
and explore new territories. When they are visiting the fair, what they
UNIQUE & ECLECTIC
TODAY
FOREVER
CRAFT
“Interior designers, interior architects and high-profile buyers
all favour a style-oriented, lifestyle-based approach to picking
furniture, accessories, and creative technical interior solutions.
For this reason, establishing an appealing atmosphere is
essential,” François Delclaux explained.
want is to go straight to what they need, but still have the opportunity for
surprising discoveries.” Jean-Luc Colonna d’Istria.
WHAT’S NEW? FIND OUT AT A GLANCE
Launched in 2016, What’s New? is a series of curated exhibitions showing
the most distinctive new products by brands at the fair. The selection is
made on a variety of criteria: designer, materials, craftsmanship, history,
etc. Now highly anticipated, the next edition of the fair will see exhibitions
relocated under the mezzanines overlooking the halls, along the major
aisles and alongside the Inspirations Space. Each What’s New? exhibition
presents a selecti