54
MAISON&OBJET:
NEW PERSPECTIVES
FOR SEPTEMBER 2018
One world, two hubs - 2 - MAISON&OBJET PARIS and visitors. Since its inception, the fair has always seen two
REORGANISED INTO TWO HUBS TO SIMPLIFY VISITORS’ categories of visitors, each with very different expectations for
EXPERIENCE Fundamentally multi-sector and cross-industry, their visits: retailers and specifiers. Both have very little time –
MAISON&OBJET Paris provides a snapshot of the market twice a day and a half on average –, which makes their time all the
a year in Paris. The broad, yet curated offering shown gives more precious. They share a common goal however: to find
the fair a unique edge. This is why a pertinent structuring what they are looking for as easily as possible. ” The definition
is strategic to attract brands and buyers, and keep them of the new sectors was guided by practical criteria chosen to
engaged. As a platform entirely dedicated to business, clarify the offering and make it more accessible for both visitor
MAISON&OBJET Paris is constantly striving to serve better. categories.
In September 2018, MAISON&OBJET Paris is taking on a new
challenge: a complete overhaul of its structure. The new layout On the one hand, retail buyers appreciate the great variety
is the reflection of the organisers’ wish to go back to basics: of products on display, but need a clear divide by product
Maison and Objet. typology and price range to save time. On the other, specifiers
tend to look for specific solutions for their projects, with a
AN EVOLUTION RATHER THAN A REVOLUTION more style-oriented approach. With this in mind, the structure
Philippe Brocart, Managing Director of SAFI, the company of the offering was entirely revamped to provide greater
that organises MAISON&OBJET Paris: ” Our first priority is to efficiency, especially important as professionals have grown
create the right experience to meet the needs of our exhibitors accustomed to having easy access to whatever information