The Art of Design Issue 21 2016 | Page 96

The TAG Heuer Connected A new, more luxurious version in 18K rose gold. The first connected watch developed by a Swiss luxury watchmaker, engineered with intel inside and powered by Android WearTm monaco. A symbol of exclusivity, luxury, security and prestige. it is the perfect setting for unveiling the TAg Heuer connected in 18k rose gold, a worldexclusive launch to coincide with the most glamorous of the season’s grands Prix, with TAg Heuer as Official Timekeeper. True to its image as a luxury Swiss watchmaker, it was a natural step for TAg Heuer to release a smartwatch with a classic design, made not just from modern materials such as titanium, but also a precious metal very familiar to the manufacture: rose gold. altitude of 1000 metres, in the middle of Alpine pastures and mountains. Developed in partnership with intel and google, the TAg Heuer connected Rose gold offers exactly the same qualities, functions and properties as the original watch. Here, watchmakers have been spending the winter in their workshops (in summer, they farm in the pastures) since the 18th century, inventing incredible watches which have built the unique reputation and extraordinary image of quality and exclusivity that Swiss watches enjoy the world over. Despite this, it has the elegance, characteristics and level of finish expected from a fine wristwatch. it is a luxury watch which benefits from over 150 years of expertise, savoir-faire and heritage as cultivated by TAg Heuer, a watch manufacture based in la chaux-defonds, the cradle of Swiss watchmaking and a uneScO World Heritage site set at an for more than 150 years, TAg Heuer has been inventing and manufacturing elegant sports watches in the city, including some of the most accurate chronographs produced by the Swiss watch industry.