The Art of Beauty and Well-being Issue 11 2016 | Page 19

Noel Asmar Set To Shake
Up The Beautywear Market
There is a new name in Salonwear and it is set

The garments within the Noel Asmar collection

to revolutionise the image of therapists keen to

capitalise on luxurious fabrics, so are soft to the

portray their professionalism through their work

touch and pleasing to wear. With a selection of

wear. Noel Asmar is a well respected name in

over thirty tops and complementary trousers

the beautywear market, hailing from Canada and

and skirts, the collection presents an exceptional

earning legions of loyal fans across the world.

range of flattering and stylish workwear solutions

Now Grahame Gardner Ltd have brought this

ideal for the salon and spa environment.

Coco

design-led collection to the UK market and it is
set to be a hit with discerning therapists, high-

James Greenlees, Managing Director at Grahame

end salons and spas.

Gardner also said:-

Synonymous with style, innovation and quality,

“We have been watching the rise of Noel Asmar

Noel Asmar offer spa and beauty wear of a

internationally with great interest. The quality

quality and standard not seen before within

within their range is immediately apparent, the

the UK market. The extensive collection

fabrics tactile and hard wearing, and the designs

encompasses tunics and trousers, all with cutting

and vision of the company aspirational. Our two

edge designs and luxurious fabrics.

companies have many similarities and shared

Gracie

values, and Noel and I are both passionate handsTheir exclusive range is ideal for spas and salons

on leaders. I strongly believe our two businesses

seeking to cultivate a luxurious identity for staff.

will complement each other well, and I sincerely

Managing Director, Noel Asmar comments on

hope we can bring this brand to the UK in the

this new partnership:-

style it deserves. We are delighted that we have
been selected to present their exceptional

“The company is rooted in a design philosophy

collection to Spa and Salon Managers and

to ‘make life better’, this foundation has enabled

Therapists, and cannot wait to see the response

us to develop cleverly designed pieces that make

from the industry.”

it easier for the therapist to move, therefore
easier to carry o ]