The Art of Beauty and Well-being Issue 11 2016 | Page 18

Westrow

Westrow Street Lane Gives All
Clear For Expansion As Four
New Starters Join The AwardWinning Team
Yorkshire salon group, Westrow, which boasts an educational academy and
eight salons across the county – is powering through 2015 with a further
four appointments at its award-winning Street Lane salon, to help cope with
increasing demand for its colour specialist services.
Two of the latest additions to the salon – Ellie Wells and Priya Verdi – have
joined as Assistants, and will receive the best in support and educational
training, combining hands-on experience in-house and at the brand’s
Academy in the centre of Leeds, in order to excel in their new roles. Rachel
Parkin brings eight year’s of experience to her new position as Senior Stylist.
Stylist and L’Oréal Professionnel I.D Artist, Kate Harrison, is no stranger to
the Westrow brand, having worked for the company for over eight years,
most recently at its highly successful Wetherby salon location.
The new recruits will join Franchisees Jenny Pelter and Amy Lopez, along
with Elite Stylist and Colour Specialist Carly Aplin. The three ladies have 24
years of experience between them and an impressive portfolio of awards
including:
•

L’Oréal Colour Trophy 2010 – Jenny Pelter

•

Creative Head Most Wanted Awards ‘IT Girl’ – Carly Aplin

•

Hair Magazine ‘One to Watch’ – Carly Aplin

•

L’Oréal Colour Trophy ‘Mizani’ winner – Carly Aplin

•

British Hairdressing Awards finalist Carly Aplin

Both Jenny and Amy have also been shortlisted for a British Hairdressing
Award this year, and are excited to hear the results in November.
Westrow Street Lane opened in December 2013 and after already scooping
an award for Best Salon Design in the first twelve months, has fast made a
reputation as a luxurious establishment that offers an array of colour and
styling options as part of its extensive treatment menu.
Jenny Pelter and Amy Lopez, Franchisees, Westrow Street Lane, said: “We
are thrilled to welcome each of the new employees to our team, and are
confident that they will embrace the Westrow culture and contribute to the
future success of the award-winning Street Lane salon.
Steve Rowbottom, Director, Westrow, said: “This year is already promising to
be a great one for the Westrow brand, and we want to shape the company
into one of the best employers in Yorkshire where new skills and innovation
ignite passion amongst our creative team.”

18 the art of beauty & well-being