:: CASE STUDIES::
Rock City Gardens
Rock City Gardens is a beautiful retail garden nursery located along Florida’ s Treasure Coast.
CHALLENGE:: Rock City Gardens’ owners had made an impressive name for themselves during their first 31 years in business when they approached The Alexis Agency to help them 1) reach new audiences, 2) increase sales, and 3) dispel confusion in the marketplace.
SOLUTION:: We hit the ground running with our Marketing Blueprint strategy, outlining brand equity, geographic reach, marketing analysis, and our methodology for reaching new audiences. The Alexis Agency created and implemented a new monthly publication, new advertising campaign, direct marketing strategies and public relations initiatives. Our new tagline:“ Seven Acres of Inspiration” immediately conveyed the size and scope of the retail nursery – something few people understood.
RESULTS:: Within 18 months, Rock City Gardens experienced a 50 % increase in sales, grew their newsletter subscriptions by 28 %, and gained a 19 % increase in social media following. They also gained new customers and loyal brand enthusiasts, including new clients that now drive impressive distances for the experience. In the client’ s words:“ We’ re growing in the right direction!”
VISIT:: www. rockcitygardens. com flower power seven acres of inspiration
Seven acres of awe-inspiring plants and flowers. A talented team of gardening specialists. One charming boutique brimming with home and garden décor.
Now that’ s flower power!
seven acres of inspiration
9080 us hwy 1 wabasso, florida 772-589-5835 rockcitygardens. com
can you d g it?
Seven acres of fabulous inspiration. A talented team to create your perfect outdoor space. One-stop shopping for home and garden décor.
Yeah, you can dig it!
seven acres of inspiration
9080 us hwy 1 wabasso, florida 772-589-5835 rockcitygardens. com
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