The Alexis Agency Strategic Communications Portfolio I | Page 9

:: CASE STUDIES ::
Rock City Gardens
Rock City Gardens is a beautiful retail garden nursery located along Florida ’ s Treasure Coast .
CHALLENGE :: Rock City Gardens ’ owners had made an impressive name for themselves during their first 31 years in business when they approached The Alexis Agency to help them 1 ) reach new audiences , 2 ) increase sales , and 3 ) dispel confusion in the marketplace .
SOLUTION :: We hit the ground running with our Marketing Blueprint strategy , outlining brand equity , geographic reach , marketing analysis , and our methodology for reaching new audiences . The Alexis Agency created and implemented a new monthly publication , new advertising campaign , direct marketing strategies and public relations initiatives . Our new tagline : “ Seven Acres of Inspiration ” immediately conveyed the size and scope of the retail nursery – something few people understood .
RESULTS :: Within 18 months , Rock City Gardens experienced a 50 % increase in sales , grew their newsletter subscriptions by 28 %, and gained a 19 % increase in social media following . They also gained new customers and loyal brand enthusiasts , including new clients that now drive impressive distances for the experience . In the client ’ s words : “ We ’ re growing in the right direction !”

VISIT :: www . rockcitygardens . com flower power seven acres of inspiration

Seven acres of awe-inspiring plants and flowers . A talented team of gardening specialists . One charming boutique brimming with home and garden décor .
Now that ’ s flower power !
seven acres of inspiration
9080 us hwy 1 wabasso , florida 772-589-5835 rockcitygardens . com

can you d g it ?

Seven acres of fabulous inspiration . A talented team to create your perfect outdoor space . One-stop shopping for home and garden décor .
Yeah , you can dig it !
seven acres of inspiration
9080 us hwy 1 wabasso , florida 772-589-5835 rockcitygardens . com
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