The Alexis Agency Strategic Communications Portfolio I | Page 8

:: CAS E ST U D I E S ::

Croom Construction Company

SmartMove videos, successfully generating our
own online news, and securing multiple print
and online media articles.

Croom Construction Company started building
high-end homes in Vero Beach over 30 years
ago. They were the first residential contractor
to structure their business to follow the superior
standards of commercial building firms. Imitation
is the greatest form of flattery as witnessed by
how many builders followed their lead. Today,
they are ranked 87th in the nation.

RESULTS :: We positioned Croom and their

affiliate, Whitehall Professional Property
Management as the unified, most experienced
contractor, maintenance and property
management companies, strategically cobranding the two and filling a niche within
the market.

CHALLENGE :: A successful company that’s smart

“After 31 years in business and working with
numerous advertising and public relations
companies, we’ve never had an integrated
package like what The Alexis Agency provides
us. They have outdone everybody we’ve
worked with.”

enough to know they must stay ahead of the
curve in an ever-changing marketplace turned to
us to take their marketing to the next level. This
also meant integrating their affiliate company
into the plan, which posed the greatest challenge
since it required changing public perceptions.

— David Croom, President and Founder

SOLUTION :: Determine the public’s

understanding of Croom’s services, then
write the strategic Advertising and PR plan to
address any misconceptions while increasing
awareness with prospective clients and media
alike. What followed was a smart ad campaign
confirming them as the leading experts in
the area of building, remodeling, and home
preservation as well as developing websites,

:: T H E A L E X I SAG E N CY.C O M ::

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