THE AFRICAN BUSINESS FORTUNE MAGAZINE ISSUE #006 The African Business Fortune Magazine | Page 50

THE AFRICAN BUSINESS FORTUNE - LEISURE

Why Morocco beats Kenya as an ideal travel destination

Morrocan Beach

M

By Rose Njoroge

orocco targets more visitors from Russia, China and West Africa, as instability in nearby countries daunts tourists from traditional European markets.
Plans to open new air routes are in top gear. Just last month (March) alone, Moroccan airline, Royal Air Maroc made its
maiden flight to Nairobi – in what observers say is a strategic move to boost its tourists numbers.
More announcements will be expected from the country’s aviation industry players with regards to launching new routes in the said
markets.
But what makes Morocco tick over Kenya in terms of tourism numbers?
Morocco has the highest international tourist arrivals in the entire continent – Africa. In 2013 for instance the North African nation
saw a whopping 10.05 million international tourists visit the country – compared to Kenya’s international tourist arrivals for a similar
period of 1.49million.
Kenya’s 2013 figure represented a decline of 15.8 per cent from 1. 78 million tourist arrivals recorded in 2012.
50 THE AFRICAN BUSINESS FORTUNE MAY - JUNE 2016