THE AFRICAN BUSINESS FORTUNE- ENTREPRENEURSHIP money transaction systems, that’ s why M-Payer is ready to tend to this industry,” he explains.
His business will revamp the banking system by providing unique financial solutions, swift method of performing transactions to banks and micro finance institutions, Kariuki however isn’ t sure if the product will catch the big fishes.
“ I can’ t quite say much about the target market because the flea market out there is changing dynamically, but so far we have managed to penetrate through Small and medium enterprises, institutions that is schools as well as insurance companies”.
Apart from making it out there, Kariuki has faced major challenges while starting it, he required a substantial amount of capital to pull it through, also for the selling point it was not easy to sell the
product to a market that was not ready for such company or product.
His product has since been widely acknowledged and has gathered numerous awards for his outstanding contribution in innovation and technological revolution.
M-PAYER is fast taking roots across the country; an innovation Kariuki hopes will create industry driven solutions for the Kenyan market and will look to expand to the rest of the African Countries.
Zege Technologies Staff
THE AFRICAN BUSINESS FORTUNE MAY- JUNE 2016 49