THE AFRICAN BUSINESS FORTUNE MAGAZINE ISSUE #006 The African Business Fortune Magazine | Page 42

THE AFRICAN BUSINESS FORTUNE - TELEPHONY

mal.
The appointment of DESPEC represents the next step in Zuri’s ambitious
international expansion plans. It provides Zuri with access to an extensive
channel customer base spanning both
reseller and retailer channels across
the region.
The two companies plan to work
together for a series of marketing initiatives, branding exercises and social

media campaigns in the coming months
to build brand awareness.
The entry of Zuri Mobile into the local
market leaves mobile device users spoilt
for choice on which model to go for.
This is however, backed up by the
free market environment existing in the
country and customers can enjoy the device now available in Kenya. Smartphone
users interviewed said they were happy
for the new device and welcomed more
entries to our market saying they all of-

42 THE AFRICAN BUSINESS FORTUNE MAY - JUNE 2016

fered a variety of unique features.
Some of the models available in the market are C41, C46, C52, and S56.
Zuri designs, develops and manufactures
Smartphones, tablets and accessories – digital lifestyle devices that are intelligent and
intuitive, feature-rich and future-forward.
Based in Hong Kong, the company works
closely with channel partners around the
world to deliver on the brand’s promise of
great design, value-for-money and trusted
quality.