THE AFRICAN BUSINESS FORTUNE MAGAZINE ISSUE #006 The African Business Fortune Magazine | Page 41

THE AFRICAN BUSINESS FORTUNE - TELEPHONY

Kenyan market excites Zuri smartphones

Mr, Vikash Shah , Zuri Ceo (in the middle) Showing one of the
phones to members of press(not in the Picture) during the
launch of Zuri phones in Kenya.

By Maurice Momanyi

M

obile manufacturers continue
to made inroads into the Kenyan market as a promising
market destination.
Hong Kong-based Smartphone
brand Zuri is the latest player to enter
the local market and has already appointed a distributor for its products
in East Africa.
Zuri Mobile, a digital lifestyle devices brand, identified and appointed
DESPEC, a regional distributor for IT
supplies and consumables, as a distribution partner for its Smartphone
products in Kenya, Uganda and Tanzania.
In a move aimed at extending its
global footprint, Zuri has equally
signed an agreement with DESPEC

– which will provide Zuri with a unique
opportunity to expand its channel reach
within the markets covered by the agreement.
The two companies will collaborate
closely to increase consumer awareness
of the Zuri brand throughout the region.
Zuri CEO Vikash Shah noted that demand for smart phones is increasing
across East Africa, adding that Zuri was
committed to building its presence in the
continent in order to compete with established brands.
“East Africa represents a very significant growth opportunity for Zuri, with
demand for smartphones increasing
across the region.
We are confident that DESPEC will enable us build strong routes-to-market
across Kenya, Tanzania and Uganda.
Zuri is fully committed to building its

brand presence in East Africa and DESPEC is
the perfect partner to help us achieve this,”
he said during the device launch in Nairobi.
Zuri has initially launched four Smartphone models in the Kenyan market, all of
which are covered in the agreement with
DESPEC. The smartphones come with a 1
year warranty, backed by an extensive aftersales network.
Despec CEO Riyaz Jamal, expressed confidence that the brand has a promising future
in East Africa.
“We are pleased to add Zuri Smartphones
to our portfolio and believe that the brand
has a bright future in East Africa. Channel
partners and consumers are looking for
Smartphone brands that stand out from the
crowd. We believe the Zuri message, branding and image -- coupled with the quality of
the devices will allow us to build strong sales
across Kenya, Tanzania and Uganda,” said Ja-

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