The 7 Esential Prospecting Actions Blueprint | Seite 52

The 7 Essential Prospecting Actions Blueprint

to win their business when it comes time to sell . A solid nurture communication and marketing program will do much of the heavy lifting for you here . The conversion comes in the form of your physical and digital pre-listing kit , listing presentation and the entire listing experience you deliver . There ’ s a lot at stake so all the more reason to get it right . If you win the listing and make the sale , chances are you ’ ll list other properties in the area from the success of this first sale . So think of your fee-for-service as three times what it is on the first deal .
When it comes to converting , speed is your friend . When someone makes the decision to sell , they usually want to get the ball rolling ASAP and will respond positively to the agent who does the best job of making that happen .

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