Getting to know you...
Target Market
Profiling
14
I could (and probably will) create an entire online course about developing a target market profile. It is just that juicy of a topic. In fact, next month's 20MM will be dedicated to getting you started on just that.
To get the juices flowing on this topic, I want to use this article to plant the seed and have you start contemplating your target market in a this way:
Never forget that first and foremost,
your customers are just like you - HUMAN!
I personally really enjoy this part of any project - it really gets to the heart of the matter and explores the motivations, needs and wants of your target market - the psychology behind marketing. During this process, I cannot stress enough the importance of remembering that your customers are REAL PEOPLE. I know it sounds odd, but it is often easy to forget that there are living, breathing people on the other side of EVERY interaction.
So rule #1 that I want you to remember is: