The 10 Leading Patient Engagement Solution Providers in 2018 Leading Patient Engagement small | Page 44

UbiCare
Enhancing Care Quality by
Fostering Patient Engagement
H
eadquartered in Boston, MA, UbiCare is a
prominent patient engagement company that
impacts care cost and quality through its proven
SAAS products. Effectively, UbiCare combines targeted,
evidence-based, multimedia content with a dynamic
software platform that allows complete customization and
real-time usage data.
Founded in 2002, UbiCare is on the forefront of creating a
completely digital patient engagement solution in the U.S.
In its initial stages, the company used technology to
overcome obstacles in successfully engaging and educating
patients. Through weekly, relevant emails delivered
throughout the whole episode of care, hospitals strengthen
their patient connection and relationships, enjoy immediate
patient access, and provide the means to make patients true
in their care.
Magnificent Talent
Betsy Weaver
CEO
The CEO, Betsy Weaver, has gathered a team of great
talent, most of whom have been with the company for half a
decade or more—including three team members who
worked together in her last company. The Executive VP of
Content/UI/Product started out in print, adapted quickly to
the web and has since moved into mobile and interactive.
The Executive VP of Corporate previously designed
museum exhibits and applied her MBA at digital marketing
companies, focusing on using content to gain audience
attention, being hyper-relevant, and increase product use.
The Executive VP of Finance and Operations keeps the
team moving forward with grace and efficiency. Lastly, the
CTO, who was previously a member of the team that
created eINK used in the Amazon Kindle devices, continues
to innovate for patients and the hospitals who care for them.
Teamwork, Unity Brings Strength
“Our evolutionary—or revolutionary!—content and
42 | December 2018