2. Product (good or service) innovation
A product innovation is the market introduction of a new or significantly improved good or service with respect
to its capabilities, user friendliness, components or sub-systems.
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Product innovations (new or improved) must be new to your enterprise, but they do not need to be new to
your market.
Product innovations could have been originally developed by your enterprise or by other enterprises.
A good is usually a tangible object such as a smart phone, furniture, or packaged software, but downloadable software,
music and film are also goods. A service is usually intangible, such as retailing, insurance, educational courses, air travel,
consulting, etc.
2.1 During the three years 2008 to 2010, did your enterprise introduce:
Yes
No
New or significantly improved goods (exclude the simple resale of new goods and changes of a solely
aesthetic nature)
New or significantly improved services
If no to all options, go to section 3, otherwise:
2.2 Who developed these product innovations?
Tick all that apply
Goods
innovations
Service
innovations
Your enterprise by itself
Your enterprise together with other enterprises or institutions*
Your enterprise by adapting or modifying goods or services originally developed by other
enterprises or institutions*
Other enterprises or institutions*
*: Include independent enterprises plus other parts of your enterprise group (subsidiaries, sister enterprises, head office, etc). Institutions
include universities, research institutes, non-profits, etc.
2.3 Were any of your product innovations (goods or services) during the three years 2008 to
2010:
Yes
New to your
market?
Your enterprise introduced a new or significantly improved product onto your market
before your competitors (it may have already been available in other markets)
Only new to
your firm?
Your enterprise introduced a new or significantly improved product that was already
available from your competitors in your market
No