the recent success of the Northern Texas PGA by protecting our most valuable assets and creating additional streams of
revenue and growing the game. The Section’s core goals remain constant: promote the game and support its growth by
providing new programs as well as enhancing existing programs and services for Section golf professionals, the golf
industry and the general public.
The Northern Texas PGA needs your continued support of the Section’s many programs, specifically participating in
major championships, hosting Junior Tour events and assisting with fundraising initiatives. Together we can accomplish
a great deal for the benefit of our peers and the next generation of golfers.
During the planning retreat, the Section Board identified the Northern Texas PGA strengths, weaknesses, opportunities
and threats while identifying long-range strategic objectives, including the following:
Staff identified the following strategic objectives for 2013 and beyond for discussion as follows:
1. Remain well connected to Section Members at-large – “It’s all about the Member,” Joe Black
2. Protect the Section’s assets and maintain continued financial stability
3. Develop task force to evaluate the potential for a green grass / non green grass home site for the Northern Texas
PGA
4. Extend Deloitte contract past June 2013 and develop ways to enhance program / increase funding
5. Evaluate all the Section’s existing programs and services as they relate to Golf 2.0
6. Build on success of 2012 Ewing Charity Classic and enhance event and shootout
7. Develop enhanced education with less “commercialism” at annual meeting / educational seminar
8. Upgrade presentation at section major championships
9. Promote Section and Member good works to media, specifically PGA Magazine and PGA.com
10. Submit nomination(s) for National Awards if applicable i.e. Herb Graffis award
11. Enhance fundraising opportunities, including Kids Play FORE Kids
12. Grow Junior Golf Foundation membership
13. Create additional Golf 2.0 growth of the game initiatives for a more diverse audience continuing to target girls
and Team Golf
14. Enhance our sponsor program to better maintain and grow relationships
15. Diversify sponsorship base to include more nontraditional golf related partners
16. Evaluate next steps for Texas State Open and potential sponsors for the event following partnership with The
Lakes at Castle Hills
17. Enhance social networking strategy specifically for the Junior Golf Foundation
18. Continue to enhance websites for Section and Foundation
19. Develop enhanced staff transition plans
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