Contd...
“ Mobile traffic is growing so fast globally that it is expected to surpass the desktop traffic in just couple of years. Continued surge in mobile internet-ready devices, high mobile network speed and high availability of rich media and more engaging apps in the market are the drivers,” the study said. As far as conversions are concerned, mobile ads had the highest‘ search to bought ratio’ of 75 per cent, followed by social media with 64 per cent. However, the‘ click to seen ratio’ was highest in email ads. Telecom, auto, BFSI and travel are the leading sectors that have taken to digital advertising in 2012-13. However, the auto sector has reduced its ad spend. The share of the sector has come down from 17 per cent in 2011-12 to 13 per cent in 2012-13. However, telecom sector, which also includes handset manufacturers, has been heavily using the medium. While 50 per cent of the survey respondents found online ads to be informative, 19 per cent thought they were nuisance. Apart from the industry experts, the survey interviewed 81,000 individuals in 35 cities.
Online TV To Explode In India
8 th Apr 2013
On Sunday morning, I suddenly stumbled on an ad for BigFlix. com, telling me that I can watch Sudhir Mishra ' s movie, Inkaar, only recently released, online. For free. It is advertising-supported, of course. The joy of this is that you can resume where you left off viewing, and do it whenever you have the time or inclination- like we always used to read about it. This is what I have been talking about and waiting for in the rise of the Internet Revolution- the end of prime-time as we know it. I have reasons to believe the current financial year that started this month could spell an inflexion point, with online video viewing suddenly growing in leaps and bounds. There are sound reasons for this. Broadband penetration in India is at 130 million or so. Tablets are exploding, and tablet PCs dramatically enhance the convenience of watching Internet videos, as you can lean back on your sofa and watch a video, just as you would with a conventional TV.
Digital TV boxes like Boxee and the coming of similar devices backed by Apple and Google are going to only increase the convenience levels for viewers. With well over 800 million mobile connections in India, and smartphones and tablets increasingly available in the sub R5,000 and sub-R10,000 range, the conversion of tens of millions of mobile customers into video customers seems highly probable this year. Understandably, there are firms gearing up to boost online broadcast( is that the right word anymore, as what you are doing now is " customcast "?). Sites like BoxTV. com have joined others like iStream. com for legal, digital rights-enabled videos. YouTube is a place where we can watch lots of videos, but Google, which owns the site, is steadily progressing as a media broadcaster, with everything from TV news channels and IPL matches now available live on it. Not surprisingly, this shows up in the advertising industry figures. Last week, the Internet an Mobile Association of India( IAMAI) said India ' s online advertising expenditure will grow to `2,938 crore in 2013-14, marking the second successive year of annual growth at a clip of around 30 %. This includes search, display, mobile, social media, email and video advertising, which were collectively valued at around `1,750 crore in 2011-12. In effect, the market is seen doubling in about twoand-a-half years. Video advertising now has a 7 % share in the pie, at `150 crore. I am expecting this share to dramatically improve this year. source
http:// www. hindustantimes. com / businessnews / ColumnsBusiness / Online-TV-to-explode-in-India / Article1-1038973. aspx
HUNGAMA MOBILE
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