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“ Mobile traffic is growing so fast globally that it is expected to surpass the desktop traffic in just couple of years . Continued surge in mobile internet-ready devices , high mobile network speed and high availability of rich media and more engaging apps in the market are the drivers ,” the study said . As far as conversions are concerned , mobile ads had the highest ‘ search to bought ratio ’ of 75 per cent , followed by social media with 64 per cent . However , the ‘ click to seen ratio ’ was highest in email ads . Telecom , auto , BFSI and travel are the leading sectors that have taken to digital advertising in 2012-13 . However , the auto sector has reduced its ad spend . The share of the sector has come down from 17 per cent in 2011-12 to 13 per cent in 2012-13 . However , telecom sector , which also includes handset manufacturers , has been heavily using the medium . While 50 per cent of the survey respondents found online ads to be informative , 19 per cent thought they were nuisance . Apart from the industry experts , the survey interviewed 81,000 individuals in 35 cities .
Online TV To Explode In India
8 th Apr 2013
On Sunday morning , I suddenly stumbled on an ad for BigFlix . com , telling me that I can watch Sudhir Mishra ' s movie , Inkaar , only recently released , online . For free . It is advertising-supported , of course . The joy of this is that you can resume where you left off viewing , and do it whenever you have the time or inclination - like we always used to read about it . This is what I have been talking about and waiting for in the rise of the Internet Revolution - the end of prime-time as we know it . I have reasons to believe the current financial year that started this month could spell an inflexion point , with online video viewing suddenly growing in leaps and bounds . There are sound reasons for this . Broadband penetration in India is at 130 million or so . Tablets are exploding , and tablet PCs dramatically enhance the convenience of watching Internet videos , as you can lean back on your sofa and watch a video , just as you would with a conventional TV .
Digital TV boxes like Boxee and the coming of similar devices backed by Apple and Google are going to only increase the convenience levels for viewers . With well over 800 million mobile connections in India , and smartphones and tablets increasingly available in the sub R5,000 and sub-R10,000 range , the conversion of tens of millions of mobile customers into video customers seems highly probable this year . Understandably , there are firms gearing up to boost online broadcast ( is that the right word anymore , as what you are doing now is " customcast "?). Sites like BoxTV . com have joined others like iStream . com for legal , digital rights-enabled videos . YouTube is a place where we can watch lots of videos , but Google , which owns the site , is steadily progressing as a media broadcaster , with everything from TV news channels and IPL matches now available live on it . Not surprisingly , this shows up in the advertising industry figures . Last week , the Internet an Mobile Association of India ( IAMAI ) said India ' s online advertising expenditure will grow to `2,938 crore in 2013-14 , marking the second successive year of annual growth at a clip of around 30 %. This includes search , display , mobile , social media , email and video advertising , which were collectively valued at around `1,750 crore in 2011-12 . In effect , the market is seen doubling in about twoand-a-half years . Video advertising now has a 7 % share in the pie , at `150 crore . I am expecting this share to dramatically improve this year . source
http :// www . hindustantimes . com / businessnews / ColumnsBusiness / Online-TV-to-explode-in-India / Article1-1038973 . aspx
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