Caller Tune Contributes 20 % Of VAS Revenue
Digital Advertising To Grow 30 % In FY14
5 th Apr 2013 10 th Apr 2013
Idea earned an amount of `2,877 crore from caller tunes Activating caller tune for `30 as monthly rental is like a fashion these days for a mobile phone user . But according Department of Telecommunications ( DoT ), it has earned an amount of `8,185 crore for the operators in three years ending March 2012 . The telco that has earned the biggest amount from caller tunes is Idea Cellular . It has earned an amount `2,877 crore from this in these three years , followed by Bharti Airtel at `2,088 crore . DoT ’ s data is based on inputs from the Telecom Regulatory Authority of India ( TRAI ) and service providers . During the same duration , Vodafone earned an amount of `1,521 crore , followed by Bharat Sanchar Nigam Ltd ( BSNL ) with `689 crore , Tata Teleservices at `407 crore and Aircel at `230 crore . “ Caller tune is the second biggest revenue earner for telcos among other value added services ( VAS ), after SMS ,” said an Executive with an operator . However , the companies are witnessing a drop in caller tune subscriptions during recent months , added the executive . The number of caller tune subscribers has dropped from about 100 million to 55 million during the past 18 months . According to estimates , caller tunes contribute about 20 per cent of the VAS revenue ( which accounts for 18 per cent of telcos ’ overall revenue ). The TRAI 2011 order , in the process of implementation by telcos , had directed operators to obtain confirmation through SMSes or emails or faxes or in writing , from consumers within 24 hours of activation of caller tunes , failing which the service had to be deactivated , without any cost to the consumer . This order has effected the caller tune user base largely .
HUNGAMA MOBILE
http :// insightvas . com / caller-tune-contributes-20-percent-ofvas-revenue-of-telecom-operators /
Social media , mobile grab major chunk of ad spend in FY13 The digital advertising market is estimated to grow by 30 per cent in 2013-14 to `2,938 crore . Though online search and display advertising still constitutes the bigger chunk of digital advertising , mobile and social media ad spends are growing fast . The market had grown from `1,750 crore in 2011-12 to `2,260 crore in 2012-13 and as per the estimates of Internet and Mobile Association of India , this is projected to grow to `2,938 crore in 2013-14 . In 2012-13 , search advertisements of `850 crore constituted 38 per cent of the ad spends and `662 crore display ads made up for 29 per cent . Both together have been accounting to 75 per cent of digital ad spends in 2011-12 and their share came down to 67 per cent due to the growth in social media spends to `300 crore and mobile spends to `230 crore .
“ Digital Advertising comes in various formats and patterns . With the induction of smartphones and tablets in India , consumption of rich media text and videos content is going high year-onyear . Even globally , in 2012 the manufacturing of internet access portable devices like mobiles , smart phones and tablets were higher than PCs and desktops and this shows the change of trend in the market ,” said Preetesh Chouhan , VP-APAC , Vdopia . source
http :// www . mydigitalfc . com / news / digitaladvertising-grow-30-rs-3000-crore-fy14-865
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