Caller Tune Contributes 20 % Of VAS Revenue
Digital Advertising To Grow 30 % In FY14
5 th Apr 2013 10 th Apr 2013
Idea earned an amount of `2,877 crore from caller tunes Activating caller tune for `30 as monthly rental is like a fashion these days for a mobile phone user. But according Department of Telecommunications( DoT), it has earned an amount of `8,185 crore for the operators in three years ending March 2012. The telco that has earned the biggest amount from caller tunes is Idea Cellular. It has earned an amount `2,877 crore from this in these three years, followed by Bharti Airtel at `2,088 crore. DoT’ s data is based on inputs from the Telecom Regulatory Authority of India( TRAI) and service providers. During the same duration, Vodafone earned an amount of `1,521 crore, followed by Bharat Sanchar Nigam Ltd( BSNL) with `689 crore, Tata Teleservices at `407 crore and Aircel at `230 crore.“ Caller tune is the second biggest revenue earner for telcos among other value added services( VAS), after SMS,” said an Executive with an operator. However, the companies are witnessing a drop in caller tune subscriptions during recent months, added the executive. The number of caller tune subscribers has dropped from about 100 million to 55 million during the past 18 months. According to estimates, caller tunes contribute about 20 per cent of the VAS revenue( which accounts for 18 per cent of telcos’ overall revenue). The TRAI 2011 order, in the process of implementation by telcos, had directed operators to obtain confirmation through SMSes or emails or faxes or in writing, from consumers within 24 hours of activation of caller tunes, failing which the service had to be deactivated, without any cost to the consumer. This order has effected the caller tune user base largely.
HUNGAMA MOBILE
http:// insightvas. com / caller-tune-contributes-20-percent-ofvas-revenue-of-telecom-operators /
Social media, mobile grab major chunk of ad spend in FY13 The digital advertising market is estimated to grow by 30 per cent in 2013-14 to `2,938 crore. Though online search and display advertising still constitutes the bigger chunk of digital advertising, mobile and social media ad spends are growing fast. The market had grown from `1,750 crore in 2011-12 to `2,260 crore in 2012-13 and as per the estimates of Internet and Mobile Association of India, this is projected to grow to `2,938 crore in 2013-14. In 2012-13, search advertisements of `850 crore constituted 38 per cent of the ad spends and `662 crore display ads made up for 29 per cent. Both together have been accounting to 75 per cent of digital ad spends in 2011-12 and their share came down to 67 per cent due to the growth in social media spends to `300 crore and mobile spends to `230 crore.
“ Digital Advertising comes in various formats and patterns. With the induction of smartphones and tablets in India, consumption of rich media text and videos content is going high year-onyear. Even globally, in 2012 the manufacturing of internet access portable devices like mobiles, smart phones and tablets were higher than PCs and desktops and this shows the change of trend in the market,” said Preetesh Chouhan, VP-APAC, Vdopia. source
http:// www. mydigitalfc. com / news / digitaladvertising-grow-30-rs-3000-crore-fy14-865
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