2 / 3 Indian Internet Users Access Facebook or Twitter
M-commerce To Constitute More Than 25 % Of E-commerce Traffic
Modern day social networking websites such as Facebook and Twitter help to stay more connected , hence two out of three internet users in India access social media websites every day . In order to reach the niche audience , recruit people and organize mass protests , social media has turned out to be a trend-setter for organizations , brands and recruiters , as per ET reports . According to a study by research firm IMRB International and Internet and Mobile Association of India , around 60percent of Social media access happens from small towns . The infographic image released as part of the study reveals that out of the 111 million Internet users in the country , the active Internet users consist of 89 million and the total social media users are 66 million . In terms of mobile Internet , the active mobile internet user base in India is of 39.7 million and the active social media user base is 32.5 million . Besides , it also reveals the leading social websites in the country where Facebook tops the list by 97percent , followed by Google + of 34 percent , LinkedIn 17percent , Twitter 17percent , Orkut 14percent and finally Ibibo 6percent . As per the estimated figures of users in India , Facebook has an access of 65 million , LinkedIn of 18 million and Twitter of 16 million and in terms of activities used on social sites , using apps ranks the most with 73percent than accessing groups with 47percent .
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E-retailing firm HomeShop18 pegs mobile commerce to contribute more than 25 per cent of the total traffic in e-commerce ( online shopping ) by 2015 . " In the next three years mobile commerce will constitute more than 25 per cent of the total traffic in e-retailing ," HomeShop18 CEO and founder Sundeep Malhotra said . Elaborating his statement , he added India has about 800 million mobile connections and is growing at 25 per cent year-on-year ( y-o-y ). " It is the second most mobile-populated country globally . I understand there are about some 60-70 million smartphones and they are growing at around 150 per cent y-o-y and why because their prices have come down ," Malhotra noted . According to a report by Internet and Mobile Association of India ( IAMAI ) and IMRB , India is expected to have close to 165 million mobile Internet users by March 2014 , up from 87.1 million in December 2012 as more people are accessing the web through mobile devices and dongles . Besides , independent experts pegged e-commerce segment to have doubled to about USD 14 billion in 2012 from USD 6.3 billion in 2011 , fuelling more investments from e-commerce firms to step up their presence in this segment . Experts estimate that e-commerce companies in India raised over USD 500 million ( about ` 2,743.3 crore ) in 2012 .
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