the
recap
Ecommerce
MOBILE: NO LONGER A SECOND SCREEN
TOM FORD MEETS ECOMMERCE
e influence that mobile has had on ecommerce
has been huge, and Jack reads is proving that it’s
no longer just a second screen. anks in large
part to the acceptance of mobile experiences by
men, the company has reported that 51 percent of
its revenue is now coming from phones and other
handheld devices. - FAST CO. LABS
Avoiding online sales in 2014 sounds like brand
suicide, but Tom Ford has finally introduced
ecommerce to his luxury brand with
TomFord.com. One of the best parts about the
launch is the fact that the site is optimize