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as well as in secondary distribution.
Slide 16
During critical festive seasons, Kickapoo rolls out mega displays to
draw in the crowd.
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Slide 18
- marketing Over the years, Kickapoo has revamped its packaging to promote a
youthful, vibrant brand image. In addition, Kickapoo runs aggressive
marketing campaigns and promotional activities to improve
awareness of Kickapoo Joy Juice amongst the younger crowd.
Slide 19
While Kickapoo needs no introduction for the more mature group, we
believe in progressing with the times to stay relevant to the young.
Interesting mobile apps and regular updates to the website, for
instance, keep the younger consumers connected to Kickapoo.
Slide 20
And of course, a strong facebook presence makes the Kickapoo
experience interactive and enjoyable to our target group.
Slide 21
Just recently, Kickapoo was certified as the Healthier Choice for drinks,
allowing us penetration into schools. It’s always good to start our fans
young!
Slide 22
Localised marketing campaigns are also run to enhance our standing
in the competitive CSD market.
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From in-store promotions that boost sales, to
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prominent outdoor and creative buys,
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to even mascots and direct mailers,
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to sampling events to encourage trial, we’ve got it all covered.
Slide 27
To gain international exposure, Kickapoo attends tradeshows that
reaches out to potential partners around the world.
Slide 28
Here’s a quick look at the integrated marketing campaign that was
recently run in Singapore. The catchy tagline Get That Kick runs
through bus stop ads,
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buses,
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supermarket displays, and more.
Slide 31
Slide 32
- internal strengths Of course, all of Kickapoo’s marketing efforts are strongly supported
by comprehensive in-house training programs at Monarch Beverages,
where staff are trained rigorously to understand their respective
brands.