KICKAPOO SCRIPT
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Welcome to this short introduction of Monarch Beverages, your
proven soft drink business partner.
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Monarch Beverages is founded in 1965, and is privately held and
headquartered in Atlanta, with four international offices in Paris, San
Paolo, Buenos Aires and Singapore.
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We have over 50 bottlers outside of USA. Monarch Beverages
manages over ten brands of soft drinks…
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…with strong global presence, especially in the Asia region.
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Let us now gain a deeper understanding of our best-performing soft
drink- famously known as Kickapoo Joy Juice.
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Initially inspired from popular comic Li’l Abner, Kickapoo Joy Juice has
today grown into one of the top selling soft drinks in the Lemon Lime
category, alongside competitors Sprite and Seven Up.
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According to AC Nielsen reports, Kickapoo ranks second place in the
coffee shop distribution channel, seventeenth place in the provision
channel, and twenty-second in the supermarket channel. Overall,
Kickapoo ranks as the fourteenth strongest selling drink in Singapore.
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Let us take a closer look at the Ready-to-Drink segment of Singapore’s
market. As you can see, Kickapoo belongs in the CSD Carbonated
Soft Drink category as the leader in traditional soft drinks, holding a
stable three percent of the entire soft drink market in Singapore.
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This is no mean feat, considering Kickapoo’s humble beginnings since
year 1966.
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Today, Kickapoo has expanded its product offerings, from Kickapoo
Zero for diet watchers, to Kickapoo Smart with less sugar to penetrate
health-conscious schools.
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Our famous joy juice even comes in other flavours to appeal to a
wider target market- such as Cola, Orange, Grape and more.
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- distribution Kickapoo’s global presence manifests itself into localised availability
through a variety of channels. From vending machines to carts,
consumers can easily hunt down their favourite drink for a burst of joy
anytime.
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Kickapoo has strong channels in cold distribution,