Telemarketing-The Effective Medium May, 2014 | Page 3

Making connections
Telemarketing gives an opportunity to build new connections regardless of one’s
geographical locations. Therefore, it enables companies to offer their products and services
to a completely new market without any barriers. It also helps in building good
relationships with the customers in a more personal manner.
Secure Profitable Business
Successful companies focus on building long-term and sustainable relationships with their
potential customers. This can be achieved through telemarketing strategy as it is the most
lucrative way of reaching to your target market particularly during times of recession,
when companies avoid spending on advertising and marketing. Hiring telemarketing
services is a very good idea during recession period. It is for all these reasons that
telemarketing is in immense demand these days.

Reference
http://www.researchomatic.com/Telemarketing-Call-Center-Industry-90884.html

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