Serving the Teesside Business Community | 9
F
igures released by the government have underlined the important role the UK’s creative industries play for the country’s economy.
Estimates put together by the Department for Culture, Media and Sport show that British film, media, music and arts, among many
other creative industries, contributed a combined total of £84.1bn to the UK economy. The figure makes up almost 5.2% of the UK’s
economy as a whole.
The statistics underline the economic and cultural importance of the creative industries as a British export, with figures collated for 2013
valuing the exporting of creative services at £17.9bn; accounting for nearly 9% of country’s total exports.
In a special feature, we profile four companies which are all making their mark in the Tees creative industry...
TV firm’s work reaches 1.5 million people on social media
3 Point Media director Xavier Davidson working on a project in Swaziland.
A
ward-winning TV and film production
company 3 Point Media has seen a
series of films it recently produced
for national charity Traidcraft reach
more than one-and-a-half million people.
The Show You Care campaign short movies
were filmed by 3 Point Media in Swaziland
during 2015 and released on social media
platforms including Twitter, Facebook and You
Tube.
The firm’s collaboration with Traidcraft
began following the success of the Fair
Necessities appeal which was launched with
a film made in Bangladesh in late 2014.
The appeal film helped to raise over
£615,000 – more than double its original
target – which was then matched by the UK
Government, meaning over £1.2m went to
good causes in total.
“We are so proud to have had the
opportunity to work closely with Traidcraft,”
said company director Michael Weadock.
“We travelled with them to Bangladesh
and Swaziland as well as projects here in
the UK, and it has been fantastic to see how
their use of films to promote their work has
helped achieve these fantastic results.”
3 Point Media was established in 2005
by Michael together with co-directors Dan
Whaler and Xavier Davidson.
This year promises to be another exciting
12 months for the Darlington-based business,
which has recently invested in new camera
kit which will see them move from HD into
4K filming, and is currently upgrading two
new edit suites for the new technology.
3 Point Media’s other customers include
Bannatyne Fitness, NHS County Durham &
Darlington, Newsmaker PR, BAE Systems,
Cool Blue, National Citizen Service North
East, Huntsman Pigments and Carnival
Corporation PLC.
For more information about film
production, call 01325 749 220, email
info@3pointmedia.com or go online at
www.3pointmedia.com
Brand agency Better appoints
new creative director
O
ne of Teesside’s better known
brand agencies has been boosted
by the addition of a new creative
director who’s worked for some of
the world’s biggest names.
Award-winning Better has recruited former
Mullen Lowe creative director John Taylor,
boosting its growing Middlesbrough-based
team to 13.
John boasts a wealth of branding and
advertising experience working for several
London agencies including POKE, Saatc