8 | Tees Business
CreativeMinds
Creative industries worth £10m-an-hour to UK economy...
Creative team captures the imagination as marketing campaigns go viral
video showed Santa
communicating in sign
language with a young girl
with a hearing impairment,
which gained more than
20 million online views
and attracted huge media
attention across the globe.
Emmerson Marketing also
worked with Middlesbrough
Football Club to develop
the #believe slogan which
captured the imagination
of Boro fans during the
Emmerson Marketing directors Ian Jolly (right) and Matt
club’s promotion charge last
Emmerson, the brains behind two well-known Teesside
season.
marketing campaigns recently.
Director Matt Emmerson
said: “We knew that both campaigns had
the potential to grab people’s imagination
he business behind two famous Teesside
but even we were amazed at the size of the
marketing campaigns – one of which
success.
ended up a global phenomenon – is looking
“As well as generating substantial local
to grow after enjoying a record year.
media attention, ‘Signing Santa’ was
Emmerson Marketing – a Tees-based
interviewed by Piers Morgan and Suzanna
‘full service’ marketing agency – cooked
Reid on Good Morning Britain and the Ellen
up a worldwide media storm for its client,
Degeneres Show in America, while Boro’s
Cleveland Centre, after its ‘Signing Santa’
#believe campaign took Teesside by storm.”
campaign went viral.
Formed in 2010, Emmerson Marketing
The heart-warming, promotional
T
started life as a specialist sports marketing
consultancy, conceiving and delivering
various marketing campaigns – such as new
kit launches – for several professional football
clubs including Middlesbrough, Norwich City
and Ipswich Town.
Today, the firm still works with several
football clubs but has expanded its client base
to include organisations from other industries
such as Barnardos, Zoe’s Place Baby Hospice,
MFC Foundation, Middlesbrough Council
and Extol Multi-Academy Trust