Tees Business Issue 41 | Page 79

MARKETING
Right on cue – Outrank ’ s team have already outgrown their 2,600 sq ft office space on Riverside Park in Middlesbrough .
will only double down on this commitment . This will be achieved while closing a feedback loop between the business and its customers – and most importantly allowing the business to engage its community further .
“ That team will be a team of six by the end of 2025 ,” said Francesca .
“ We have hired the first of those in February , and with one in-house promotion , there are two at the time of writing . This year alone , we are planning for our 36 members of staff to climb to 50 .”
New and existing team members will operate in a special place , highlighted by Outrank being awarded a place on the official UK ’ s Great Place to Work list for the second year in a row because of its strong company culture , positive work environment , flexible working week , and industry-leading salary and perks packages for staff .
Outrank – which works across many sectors , including professional services , construction and home improvements , retail , health and wellbeing , creative , finance and legal , manufacturing , and automotive – is projecting further significant revenue rises in the coming years , driven by organic growth and potential acquisitions .
Stephen said : “ Last year , we completed three mergers and acquisitions , and this year , that is very much part of our extended growth strategy .
As Middlesbrough is voted one of the fastest-growing tech hubs in the country , we want to tap into this reputation by harvesting homegrown talent
“ There is a saturated market , and due to the economic climate downturns , there are a lot of business owners looking to get out because of staff turnover and minimum wage increases .
“ We want to help those looking for a way out while also boosting our own growth strategy .”
Outrank will also continue to develop more and more techniques designed around AI technological advancements .
“ AI is only ever going to increase from what we can see . It is ever-evolving , and our service will continue to cover that more than ever before ,” said Max Lyne , Outrank ’ s recently appointed chief technology officer .
“ This is a multi-pronged approach . We are integrating AI into all our workflows and product suites . It is about becoming more efficient within our practices whilst also utilising the technology to allow the smaller SMEs to compete against the traditional budgets seen by some of the more household names in the spaces .”
The ambitious growth plans , commitment to innovation and focus on customer success has Outrank poised for continued success in the digital marketing industry during this digital age . The move to larger premises in the months ahead will mark another significant chapter in the company ’ s journey . As Outrank continues to grow , it will undoubtedly play a leading role in shaping the future of digital marketing – on Teesside and beyond .
On target – Outrank is projecting further significant revenue rises in the coming years , driven by organic growth and potential acquisitions .
Learn more about Outrank at outrank . co . uk
The voice of business in the Tees region | 79