Tees Business Issue 37 | Page 33

ENERGY
Innovation Centre , the empty showroom made its way down to London on a Hiab truck and after Data Centre World it will effectively go on a European client tour .
“ The data centre market crosses international borders and our solutions and services follow that market .
“ To visit other key hubs across Europe widens the Durata branding and understanding of what we do . It invites more international clients to do business and collaborate .”
In heading to Data Centre World for a second year , Durata has successfully explained to the largest gathering of industry professionals and end users how it is having a hugely positive impact on the market .
The mobile showroom appeared on Durata ’ s 6x7m bespoke exhibition stand – bigger than last year – and was a surprise for visitors .
John McGee , Durata ’ s managing director , said : “ It was fantastic for Durata to be back at Data Centre World because it is the industry standard-bearer of events . It is important we are on that platform because it is where we belong .
“ To be in the mix with counterparts and colleagues from across the world is perfect for Durata , because we want to illustrate how we have now such a strong presence in the market in terms of our growth .
“ It is always a well-attended exhibition event and this year was no different . Our team successfully described and explained the consistency of our work , the quality of our work and our ability to be a full turnkey service in critical power and infrastructure for our client base .
“ We delivered for a second time . We are not intending to stop there because , armed with our new mobile showroom , we are planning our inaugural visits to Frankfurt and Madrid .”
Year-on-year progress has been made by Durata since it was formed a decade ago and the business recently opened an international office in Frankfurt , close to where the May exhibition will take place .
Twelve months ago , Lewis attended his first Data Centre World as part of the Durata team along with Jo Stiles , the
Impressive – Durata ’ s new data centre will be showcased at Data Centre World exhibitions in both Germany and Spain this year .
head of data centre solutions , and huge strides have been taken since in that area of the business .
Lewis said : “ We want to appeal to data centres of all sizes and we showed that again at the ExCel .
“ The Durata eco-system was displayed , encompassing what we do across the business , not just modular – including green technology , meter monitoring , critical power …
“ Last year I was one of two new faces at Durata , along with Jo Stiles . This year ’ s appearance was about how our experienced Durata team is exploring opportunities and helping clients with growing projects .
“ We are now constantly developing our portfolio and taking on projects with a higher complexity around the world .
“ Industry leaders and visitors to our stand at Data Centre World were able to see and hear examples of that . Roll on May in Frankfurt .”
For further information check out duratauk . com
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