FEATURE
First – Vitality Dental Care was established by Ian and Jayne Gordon in Stokesley in 2008 .
Bridging the gap
Established provider Vitality Dental Care going from strength to strength with opening of fourth practice .
WORDS : PHILIP TALLENTIRE
Established - Vitality Northallerton is led by Guy Wells and delivers a range of general dentistry and implant treatments .
The provision of quality dental care on Teesside – and Stockton in particular – is about to receive a huge boost with the imminent opening of a new Vitality Dental Care practice .
Doors will open at Vitality Dental Care Fairfield in the New Year in what will be a landmark event for both the private practice and its parent company , Riverdale Healthcare .
Several significant milestones will be reached when the Wellburn Road premises opens for business .
The Fairfield practice will be the fourth to be opened by Vitality Dental Care , building on existing practices in Stokesley , Northallerton and Guisborough .
To crunch the numbers further , Vitality Fairfield will be Riverdale ’ s 30th practice in the north and 60th nationwide and takes the total number of staff employed by the company to 1,000 !
Riverdale dental director Ian Gordon said : “ We ’ ve taken over a vacant building that had been a very successful dental practice established by Mike Heads . It operated from 1992 until relatively recently . For a time it was occupied by a different owner before closing completely a few months ago .
Specialism – The group ’ s Guisborough practice , led by Claire Abbas , has an emphasis on hygiene and periodontal treatment .
“ Under Mike , it was one of the first referral practices on Teesside and was used by a lot of local patients and dentists who referred patients for treatment there .”
Vitality Dental Care Fairfield will occupy premises next door to Riverdale ’ s Alpha Dental Care Fairfield practice , which currently offers both NHS and private care . “ We basically have a brand split ,” Ian adds . “ Alpha is for mixed NHS and private patients , whereas Vitality is for private patients and referrals .
“ When the premises became available , Riverdale was quick to support the opportunity to build on the practice as it was originally . With three Vitality sites already in the region , this gives us that additional platform to offer an alternative to patients in the Stockton area .”
Neeraj Diddee , group clinical director and clinical lead at Alpha Dental Care Fairfield , will also take up the clinical lead role for Vitality Fairfield . He is currently building a new team of clinicians around him , made up of those who have previously worked with
168 | Tees Business