FEATURE
MD – Yellow Box managing director Bradley Johnson .
Full service – hard at work at Yellow Box .
One client Yellow Box Marketing has built up a valuable partnership with is Middlesbrough-based Sealtight Windows .
Bradley and the team work as the company ’ s marketing department , offering a range of services and support including photography and videography of recently completed projects for the company ’ s social media and website , as well as a high-performing payper-click marketing campaign which saves Sealtight time and money while delivering sustained results .
Bradley says : “ Sealtight Windows are a longstanding , reputable business on Teesside who came to us back in 2013 to discuss how they could make better use of their marketing budget .
“ Like many traditional organisations , Sealtight ’ s main source of advertising involved spending significant sums advertising in local newspapers and they were novices when it came to understanding the benefits of online marketing and advertising .
“ As we have expanded our services , we have been able to develop a comprehensive marketing strategy for Sealtight . We have recently launched their new website after completing a full search engine optimisation analysis , as well as developing their pay-per-click advertising and social media , including the provision of high-quality video and
photography of their completed projects .”
This all-encompassing approach is certainly paying off for Sealtight , with Yellow Box Marketing able to use social media and Google Analytics to clearly demonstrate exactly how and where their marketing spend is generating leads and revenue .
“ Sealtight pretty much has every service that we offer and the complete marketing strategy we have developed for them is performing outstandingly ,” Bradley says .
“ We have also established an excellent working relationship with Sealtight and enjoy effectively being an extension of their business .”
Bradley says the beauty of online marketing lies in the fact you can track how well it is paying off for you , as leads and revenue can be directly traced back to points where customers have clicked on your site and made an enquiry , then gone on to spend money .
“ A lot of the time , we have to educate clients on how we can clearly track the return on investment they are getting from their online marketing spend , which gives online marketing a key advantage over other forms of advertising . “ In this way , we build up trust with clients like Sealtight and they become more open to trying new things online when we suggest them , as we have demonstrated results through our other services .”
Bradley says any business looking to try online advertising such as pay-perclick or SEO for the first time should always get professional advice from established agencies , because if the business doesn ’ t have the knowledge to know what ’ s working , it can easily end up wasting money .
“ Businesses across all sectors need someone who can understand their goals and deliver results ,” he says .
“ We look at your marketing strategy as a whole and offer a complete and bespoke service that helps you get closer to your goals and gets the most out of your budget .”
For more information , visit yellowboxmarketing . co . uk
The voice of business in the Tees region | 117