FEATURE
Digital - Yellow Box Marketing offers a full photography and videography service .
A TOUCH OF GLASS
Established online marketing agency seals another deal with local windows and door firm
W
hether you ’ re a vineyard in York or a windows and doors company , having a full-service marketing agency working as your outsourced marketing department is a huge asset to your business .
That ’ s the message from Bradley Johnson , managing director of Yellow Box Marketing , a company that enables you to get the best return on your investment in everything from website design to pay-perclick advertising and social media marketing .
The five-star-rated , full service digital agency , based in Stockton , includes a team of experts who effectively act as your outsourced marketing department .
The cohesive team will work on getting your business to appear at the top of search engine results , as well as bringing your social media and website to life with engaging photography and videos .
Bradley says : “ Yellow Box Marketing started out as a website design agency but has now grown to offer a range of marketing services in-house .
“ Previously , we would build a website for a client and then they would ask for other aspects of marketing such as photography , social media management or pay-per-click advertising , which would have to be done by different agencies , so we were always passing work to other agencies and freelancers and relying on them to do a good job , which often didn ’ t happen .
“ I thought , ‘ Why not grow our own team of experts so we can offer our clients everything they need to market themselves online ?’”
Bradley says the benefit of working with a full service agency that can take care of everything from content creation , including high-quality video , photography and content writing , to
WORDS : SARAH WALKER
effective pay-per-click advertising campaigns , is that it cuts the cost of SMEs having their own fully staffed marketing department or manage working with multiple agencies .
This is something that wouldn ’ t be a viable option for many . However , working with an agency like Yellow Box Marketing can provide a costeffective solution to the need for a successful online marketing strategy in today ’ s competitive marketplaces .
“ Whether an SME needs a content writer , videographer or photographer , we have skilled people who can carry out the jobs you need , as and when you need them doing ,” says Bradley .
“ As digital marketing has evolved , it ’ s impossible to employ a marketing executive and expect them to be able to wear all these different hats , so we work as a company ’ s marketing department , or an extension of it , to fill the gaps in the skillset so we can help the business achieve their goals .”
116 | Tees Business