NEWS
Big move for Superlec
New home – Superlec is expanding into premises on Barton Road .
One of the UK ’ s leading online cable and electrical product distributors is marking its 40th year with an expansion and move to new Middlesbrough premises .
As part of its expansion plans , Superlec Electrical Distributors is moving its headquarters and depot from its current base within the grounds of sister business Cleveland Cable Company to a newly refurbished office and warehouse facility in nearby Barton Road .
Thanks to the phenomenal growth the site has experienced , coupled with flexible next working day delivery and trade counter collection services , Superlec is regarded as a go-to resource for householders , electricians and electrical installers across the UK .
“ We stock more than 8,000 product lines and have outgrown the current facilities ,” explained branch manager Ian Richardson . “ We are expanding faster than at any other time in our history .”
The 1.65-acre site will contain 3,500 sq ft of office space , a custom packaging area , trade counter and parking for 35 cars , while it will provide an overall 20,000 sq ft of warehousing to support the increase in both range and volume of stock .
“ We have started recruiting for a wide range of positions in advance of the move ,” says Ian . “ As well as the additional warehouse room that we need , the new building will also be home for the admin , sales , packing and warehouse staff needed for the next stage in our development .”
Established in 1981 as Bilcourt , Superlec has grown to be a reputable supplier to domestic , contractor and industrial customers alike with a promise of “ top quality brands at better-than-trade prices ”.
In 2013 , Superlec launched an e-commerce website – superlecdirect . com - featuring industry-leading stock levels across an ever-broadening product range .
The site now services a significant share of the local DIY market , in addition to seeing traditional counter sales customers such as contractors and installers making the switch to buying online .
Ian added : “ We have one of the largest ranges of stock in the country , which is available both for same-day dispatch via courier and immediate collection at our trade counter .
“ I believe that ’ s what sets us apart from our competitors . We offer free nextworking-day delivery on orders over £ 50 , which we just couldn ’ t do if we didn ’ t have the stock in hand to support it .”
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